BRAND STRATEGY

“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”

Scott Bedbury

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BRAND CREATION

It is crucial, for a successful project to work, to have a secure, creative and customer-focused plan. A Brand is more than a product than a service. It is the Experiences they create, and how they make the customer feel. At Hippie and Corporate, we have got your back.

We sit down with you and your team, and just talk about is your dream, your ideal scenario for your vision. We need to discover your heartbeat. The story that makes all worth it. Find your positioning in the market and identify and understand your target audiences.

Our Brand Strategy Services

At Hippie and Corporate, we support, create, elaborate and implement brand strategies, that will ensure that your vision and plan, is fulfilled to your maximum expectations. With a detailed and creative plan, you will achieve loyal costumers that will stay with you in great times and hard times.

Brand Positioning

Mission and Vision! To define this is to have the tools to develop the rest of the brand strategy. Brand positioning should be more than the characteristics of the products/ services and benefits. It is what makes your customer come back for more.

Brand Name Selection

After defining positioning, Name Selection is key to advance in Brand Strategy. Target Audiences are established, Marketing Plan is On it, and product/ service characteristics and benefits are confirmed. The name has to reflect all these things, be approachable and registered.

Brand Sponsorship

Manufacturer’s Brand? Private Brand? Licensed Brand? Co-Brand? This is a critical step to advance in the strategy. This is a major brand decision, that will affect the way your company/ project will operate internally and externally. Let’s be specific!

Brand Development

Finally, Brand Development implies decision making about how to transmit decisions that were made before. It’s the beginning of the practical application of what your vision is.